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Wildflowers of Westerdale

Within my degree I was given the opportunity to take part in a live competition brief for Joules, to create a clothing collection for the brand. Re-exploring where I grew up in the North York Moors in lockdown, I found myself reconnecting with nature and rediscovering its small delights, enjoying the simple things which I forgot brought me happiness when I was younger. Wildflowers of Westerdale explores and highlights the simplicity and beauty of flora found on the moorland which often gets lost and overlooked. 

Joules Competition University Concept
Dog Rose Emboridery
Fashion Visualisation Line Up
Lace Drawing
Lace onto cotton
Rose Flower and Stripe Design
lace and stripe
Embellished Flower Design
Embellished Net Lace
Embroidered Cotton Lace
fairy flax print
Embroidered and Printed Rose
embellished stripe
Embroidered Dog Rose
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